WEBVTT
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And now good afternoon.
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My name is Sasha and today I will be talking
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to you about product properties.
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The video has two sections, product properties,
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what are they and why are they important?
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And secondly, how does that work with one sealer?
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So it's not a very structured video.
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We're gonna be talking through it with some examples
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and as we're talking through the example,
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we're gonna be showing it straight in.
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What? So it's a rather practical approach to it.
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So first things first, product properties.
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What are product properties?
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Product properties are all of the attributes
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that you would assign to a given item.
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So in this video we'll be using this coffee cup, this mug,
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and this mug has a brand and a brand is property.
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This mug also has a capacity of 250 millimeters.
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That is a property
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that the mug also has a color and the shade.
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So all these things are properties
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and these properties have sometimes different requirements.
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Sometimes you want to use them to filter on the website.
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Sometimes you will use them just to inform people.
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Sometimes they just serve for an internal purpose
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and they are not to be shared with the public.
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Okay, now before we go diving into more details about this
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and how you can accomplish this, I want
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to touch on the really important topic of
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what are they good for.
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So who needs the properties?
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One, your copywriter needs the properties
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because they need it to write good content.
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Your AI does the same thing.
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It if you are using AI to write your content, you,
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your AI needs the properties in order to understand
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what it's even writing about.
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All of this boils down to structured data
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and that structured data.
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Lovely word to just say your product properties
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that are neatly organized will be sent to marketplaces,
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it'll be sent to Google shopping, it'll be sent
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to Chad GPT in order for you for it
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to suggest products on your website to your customers.
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That's what the product properties offer, right?
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So when we have a cup, we want a way to identify
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all the different things that make a cup up in one seal.
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They are called product rules.
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And these product rules are what? Makeup the cup.
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You can see here we already have a few bag and bottoms
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and downloadable products and gears and a cap.
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We also want our cup.
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So let's go ahead create our cup.
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Let's make sure that we translate our cup.
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There we go. Okay, lovely. And we're going to
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Determine what our cup actually is.
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So our cup has a brand and we always wanna know the brand.
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The brand. The brand could be required optional,
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acquired in a configurator or optional in a configurator.
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We want it to be required 'cause every cup has a brand.
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So it's not optional and it's not for the configurator
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because every cup will be sold separately
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and it doesn't require configuring.
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So we pick the Brando, that's one.
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We also wanna know what color the cup is.
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Now that's an interesting one
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because the co the color, it can come in different colors.
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This is a white one, but perhaps it's sold in orange
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and in black and yellow.
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So that means it's configurable.
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So we will be marking that one as required and configurated.
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Now our cup also has
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a capacity, but let's have a look.
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If we have better capacities, we want something
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that talks about the volume.
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Can we find something about the volume,
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contents and milliliter?
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There we are. So every cup has that.
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We also want to know if the cup is dishwasher safe
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and we also want to be having it for
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usage Right now we kind of want kind
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of like a coffee cup type.
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Now do we have a coffee cup type? Now we do not.
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So we'll be coming back to the coffee cup type.
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In the meantime, let's go ahead and save this.
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So currently our cup has been defined as an item
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with a brand, a color contents, whether
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or not it's dishwash safe and what it's to be used for.
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We also know that in the inventory they will
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require EN codes.
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So we'll be assigning the EN codes
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and they believe the type of cup is something with me.
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So let's go ahead and add that type of cup.
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We don't have it in our search here.
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No handle, no, that's all it.
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So let's go ahead and create that property.
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I go to the screen by clicking the plus.
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Okay, and uh, let's say cup type.
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And the cup type is the can a copy multiple things
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or is a cup simply a cup?
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I mean this I would call a mug, not so much a cup.
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So I imagine here it's only one thing and
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before we go and fill out the type, it's public information
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and actually we do want it to be used as a filter.
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That could be rather handy when collections
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or categories are created on the website
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that you can filter on that.
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So you can group all of the the marks together.
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So let's go ahead and do that.
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It's a single value done saved.
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Alright, all good.
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Now what you will see is when you refresh here by clicking
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that button, we now also have cup type.
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And cup type is a required value as you can see.
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So there you go.
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And actually now together we have defined what a cup is.
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We have defined its markup, its properties, its attributes,
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whatever word you like to use.
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We have told the system this is a cup
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and this is what we expect to fill out for every single cup.
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No, why don't we go ahead and create that cup.
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I don't create a simple product,
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I'm gonna call it white mug salt.
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It's a cup and we continue,
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it's an expensive cup
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and we have created our product.
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And now because we've gone through the trouble of creating
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that product tool, that markup scheme,
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that product template, we, the system knows
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that it requires an E in code, which we can simply assign.
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And it also shows that we have required properties
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that need filling out.
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So the brand here is salt and pepper.
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It's a white cup
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that contain only can contain 250 milliliters.
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It is dishwasher safe indeed.
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And it is used for coffee drinking.
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And as a matter of fact it's also a mug.
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Now that we have done that, you can see immediately
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that on the right top side our inspector is saying
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that you're good to go
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and there is no more information needed
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to complete this product.
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So what I want to do is actually show you
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what the cup would look like on a website, our image,
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and let's sync that to the website.
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And the reason I'm showing you this, it's gonna,
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because I really want you to understand what that does.
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So why you're filling this out, you see,
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while you're adding this information,
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you can sync it to the website
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and we will see that on the website itself.
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This would also be displayed, uh,
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if you're a little bit familiar with your,
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with the way the websites work is you can then add filters.
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So users can actually filter on this information
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or you can create categories
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Based on certain filters.
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For example, salt and pepper.
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Monks can get their own category
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and you can determine these uh,
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through dynamic properties on your websites.
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A very large reason also why we have these properties is
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to enable your chat GPTs and copywriters
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and everybody's on content generation to create
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uh, the right content.
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For example, here we have a short description,
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which is five key points and it's a established white mug.
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So we told it was white from the renowned brand, salt
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and pepper, the lit brand
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and that it's a modern design and that's
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because we gave it the image.
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So it can see that and it's ideal
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for everyday use whether in home or office.
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That's chat. GPT at its best, it's ceramic
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because we told it that which then your other M or copyright
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and knows that it's a great quality and long lasting.
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And finally it's also dishwasher safe
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because we told that to the internet, right?
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So we've saved that. This will re-sync with the website.
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It might not show yet. There we are, it's already here.
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So this actual bit of short description is
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directly generated from your properties.
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And this is a small example why product
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properties are so important.
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So these product properties you can actually create in many
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ways, shapes or forms by making a selection for yourself.
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What do we need? And this could be single, select, similar,
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select whole numbers, decimal numbers, short text,
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whatever you decide on this screen,
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you have to understand it.
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They can no longer be edited.
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And it also means that
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during the lifespan of this property itself,
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this is what it will look like.
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So do spend a little bit of time thinking about what each
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of these items will be.
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For example, a brand can only have one
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and you wanna be able to filter it
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so you grab single select for it.
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The quantity may not be so important for a filter,
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but it's rather important for your customer anyway.
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So that's why we can use it as a whole number.
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It might not be filter compatible,
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but it's just about showing it, displaying it,
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and being capable of using it.
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So what have we learned?
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We learned that we need product rules
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to identify the different product types
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and the property types for our products.
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And we bring those together through the property rules.
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And by generating the right properties for each
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of our products, we will ensure that our content team,
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our chat GPTs, our translating engines
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and all of the websites
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and marketplaces across our sales channels are capable
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of displaying the right information to our users.
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That is why we need product properties.
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I hope you found this an interesting video
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and if you need any help, do send us a message
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through support and we'll be glad to help you out.
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Thank you very much, have a lovely day
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and I'll talk to you later.
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Bye.