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Must-have insights from industry experts and founders about the world of eCommerce and beyond.
Product content syndication is the automated process of distributing product information, descriptions, images, specifications, and pricing, from a central source to multiple sales channels simultaneously, with each channel receiving content formatted to its specific requirements.
Managing product data across dozens of marketplaces, retail partners, and regional storefronts creates a familiar problem: update one listing, and you've got twenty more to go. This guide covers how syndication actually works, when you need it, and how to choose and implement the right solution.
