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Must-have insights from industry experts and founders about the world of eCommerce and beyond.

AI shopping agents: will they show your products?

A buyer opens ChatGPT and types: "I need a waterproof hiking jacket under £150, breathable, recycled fabric if possible." Three options come back, each with a short reason. Suppose you stock a jacket that matches every requirement. In stock, well priced, well reviewed. Not on the list. The assistant did not rank it lower. It never considered it. If buyers in your category are starting to ask assistants instead of search engines, that is worth five minutes today. This post answers the question from the seller's side. How agents pick products, why yours may not appear, and what to do about it.